What Makes A Story Newsworthy
One of the most important pages on your Actor Design website is your ‘News Page’. It is here that people can quickly read about exciting projects you have been working on and what’s coming up for you. It’s up to you to keep this page bang up to date with your latest news. We recommend you update this page as often as you can to keep your audience interested and informed, and to keep the search engines happy.
Is ‘self-promotion’ a dirty word for you? When we are learning how to be decent rounded human beings, we are taught by our parents to be modest about our accomplishments and abilities. We don’t want people thinking we are ‘cocky’ or ‘stuck up’ and so we learn to keep our talents hidden.
Learning to promote oneself can make the difference between getting the job or rejection.
As an actor we enjoy expressing ourselves differently from others, we learn to stand and receive our applause without shame or embarrassment. When I am coaching non-actors in self confidence, one of the hardest hurdles is getting them to ‘receive their applause’ graciously and without embarrassment. One of the biggest hurdles for an actor is this contradiction between our modesty and our need to express and sell ourselves.
No one likes a show off but there is a difference between showing off and pride. Being proud of your accomplishments and learning to boast with confidence could be the most important business lesson in showbusiness that you learn.
News is defined as newsworthy information about recent events or happenings.
For your ‘news page’ we ask you to supply us with 3 or 4 news items which we can promote for you, along with a relevant picture or photograph, and a page or site on the web which we can directly link to. It’s a great place to include any announcements, reviews, interviews, articles, photoshoots and publicity.
Here are just a few ideas about what you could send to us:
Forthcoming or recent shows and review quotes
Recent or forthcoming TV appearances
New agent announcement
Recent photoshoots or interviews you have done
Awards won by yourself, a show you were involved in, a director you have worked with
All of your news items will be fully linkable, meaning an article about a class you are currently attending or teaching will link straight to the registration page for the class. An article about a show you are about to open in will link directly to that show’s booking page. An article about a tv programme or film you have been making will link to the IMDB listing, or even to the DVD at Amazon. When you send us your news, remember to let us know where to link to.
We will edit and tweak your news items when we receive them to make them read correctly and make them ‘search engine optimised’ (written for both readers and the search engines).
All News Items can have an accompanying image. Please send us an image for each news item, which we might have to crop and resize to best fit the site, the image will also link to your chosen destination site. If you can not think of an image then we will find one from our library and run it past you before it goes live.